Knowing your way around commercial markets and how to do business with suppliers and buyers are all things that the novice businessman or woman really needs to gen up on big time. A great deal of work energy can be wasted by chasing the wrong goals and trying to make contact with the wrong guy in a company. Doing better research at the outset can help determine whether that business idea you have could be a new start up or a fledgling failure. Checking out the current market for your idea – how many others had the same light bulb moment, or are you the only one at the moment. Getting into a niche situation early is of course everyone’s dream. Being the one person to supply your little world’s dream product – it needs good business practice too, if you do strick lucky. Having the ‘must have’ products is one thing – being able to satisfy an exceptional order take up is quite another and you have to plan and be ready to up your game.